The media in Australia is appallingly bad. Its bar is set so low Australian media is routinely banned from limbo competitions around the world. I did hear an interesting rumour that the reason the print and TV quality is so bad is because advertising revenue is down significantly. Which means less revenue to spend on talent, which means having even less talent on hand to improve the output. One figure mentioned to me for a metropolitan broadsheet advertising was $4 mil per week to $1 mil.
Would that not encourage a lifting of standards? You would think so, but alas it is not to be. The three major TV networks are similarly running on the smell of an oily rag. Which is demonstrated by the abundance of cheap 'reality' shows (backyard makeover talent cooking expose) and the lack of programs. One channel is actually re-running the previous nights entertainment the next day at lunch time then again on Friday evenings. Probably having spent every last sent on the brutally flogged horses corpse that is The Simpsons most recent series...
How will our media masters meet the challenge of delivering the audience up to advertisers?
The Onion has a vision for us all to fear [LINK]
To Know Me Is To Love Me...
- BubbaJay
- Suave raconteur and dinner party favourite. Once held the Olympic torch, has delivered newspapers to prime ministers, shaken hands with Prince Charles, wrecked Jason Donovan's skateboard, climbed 300 metre granite cliff faces, surfed with dolphins, appears on community radio and is in demand for these and the accounts of other thrilling exploits!
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